The Challenge
Big Brothers and Big Sisters have recently re-branded around the idea of "defending the potential" of kids involved in the program. 
The Solution
A series of videos that show in which way the presence of a Big Brother or a Big Sister has a positive impact in the life of kids involved in the program. They don't only defend their potential, they foster it.

Strategy: Hayley Berling
Production: Nick DeSouza, Juan Steck

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