Gordon, Dodson, Gordon and Rowlett hasĀ been an institution in Chesterfield County since 1958.
The Challenge
Like many other small but well-established law firms, Gordon, Dodson, Gordon and Rowlett's main channel for expanding their market has been word of mouth. However, they have noticed a decline in consultations.
Insights
1. The first thing you notice when you step into their office is that it feels like a home, not as a law firm. Holiday decorations and nice comfortable furniture give you this warm feeling that automatically makes you comfortable.

2. Lawyers maintain long-term relationships with their clients and they make themselves available by encouraging client phone calls if they have any questions.
The Solution
GDGR needs to capitalize the superior and personalized customer service they provide. The trust they generate with their audience is the differentiation factor that allows them to retain clients for the long-term. We developed 2 promotional videos with client and associate testimonies conveying what makes GDGR stand out from the crowd: they go above and beyond to help you. They want your friendship, not your money.
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